Med school is a journey filled with relentless studying, last-minute revisions, and the occasional existential crisis at ungodly hours. But through it all, there’s always that one person, the 4 AM Buddy, who keeps you awake, explains complex topics when your brain gives up, and fuels your caffeine runs. 

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This nostalgic and engaging UGC campaign taps into the shared experiences of medical students, celebrating the ones that made surviving endless all-nighters a little easier.

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[Wolters Kluwer is a leading provider of information, software and services for professionals in the healthcare, tax and accounting and legal industries.]