What started as a feeble spark soon turned into a flaming whirlwind once I decided to quit preparing for the IIT entrance exams. Somewhere on the spectrum that exists between unreasonable guts and paralyzing terror, I finally made peace with the creative life I was always meant to lead. Beyond that, it was just about finding a profession that would allow me to do so. As for me, it was advertising. But I didn't stumble upon it taking a walk in the park. Instead, I got myself a degree in Mass Media like a "good boy" to convince my parents that it wasn't just a shot in the dark. I banked on it to get me my first job (which it did), but now sits in a wardrobe somewhere like an pointless relic that even my parents don't bother dusting.

 

I've worked at several agencies, both mainline and digital-first, to familiarize myself with the history of advertising and gain a nuanced understanding of how the game plays out in the modern world. With a strong background in the PSU sector (however not limited to it), I've had the pleasure of working for some of India's leading brands such as N.S.D.C, IndianOil, Kajaria, Ministry of Ayush, Adani Energy, FreeStyle Libre (Abbott), Hathway Broadband, Wolters Kluwer, Hettich India, Kurlon, Axis Bank and more. 

 

Beyond the scope of my daily work, I like to engage in other creative pursuits such as Illustrations, Film Analyses, Poetry, Social Commentaries and more on social media. Not unlike myself, these are still works in progress.