Research indicates that the ideal age to start investing in insurance is 25. But for the youth, it still carries the perception of being a quintessential “grown up thing” to do. So, what if there was a way to immortalize their 25-year old spirit so the thought of getting an insurance doesn’t seem so overwhelming? This campaign was our attempt to do just that! The pitch was a resounding success and helped our organization gain empanelment status from the client.