Following the success of ‘Har Din, Har Ghar Ayurveda’ under the vision of PM Modi, we were required to reimagine the campaign on social media for Ministry of Ayush to engage younger audiences. The challenge was to figure out a way to speak to them in a language that would compel them to consider, and eventually, accept Ayurveda ‘whole-heartedly’. My idea of ‘Har Dil Ayurveda’, which was aimed to elicit such an emotional response, laid the blueprint for flawless execution of the campaign.