​Kurlon, one of India’s leading mattress brands, aimed to increase their sales by the end of the 3rd quarter of 2024. Their objective was to optmize their mid-spend ads instead of relying too heavily on high-spend ones in order to generate bigger returns, so they could apply similar strategies in the coming quarters to cut down costs. With the help of my team, I was able to track the best keywords in the category, which I eventually incorporated in some of their best performing ads, and contributed to higher returns.